Our Newspaper
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Tuesday, 2 March 2010
Monday, 1 March 2010
Target Audience
The target audience for local papers in general are local residents of the area that the newspaper is distributed. The age group would most likely be middle aged people as newspapers don't really interest the younger market unless they are about celebrity gossip or sport in which case the newspaper is more of a magazine than a newspaper. These local papers are aimed at working c;ass citizens as the news includes information about stuff that would concern them and information about stuff that they are interested in.
The papers that me and Georgina looked at were The News Shopper, The Bromley Times, Sevenoaks Chronicle and The Metro. These are all free, local newspapers around the area that we live in so we thought that these would be the perfect choice of newspapers to look at as we are hoping to launch a free, local newspaper in the area so if we look at the target audience for these papers (which are all long running and successful newspapers) then we should be able to launch our newspaper as well. The target audience for these newspapers are the same as the target audience for most local newspapers, middle aged, working class citizens that live in the local area that the newspaper is distributed.
Because we are also launching a free local paper our target audience is going to be the same as the newspapers above but we will also be aiming to capture the attention of the slightly younger reader. We saw a gap in the market and decided that there wasn't a free local paper in the area that was aimed towards older teenagers and younger adults (early 20's) so we decided that we could exploit this and try and write about issues that would interest our target audience.
We will measure the success of our paper by looking at the average circulation of local free newspapers and see if we can match that figure or hopefully beat the average circulation. As the papers we are looking at have been around for a long time they have gained a name for themselves and as our newspaper is new we wont have the same fame as them so it will take some time to get the same figures as them but hopefully by the 6 month mark we will be on par with the local newspapers. If by 6 months we have not come close to matching their figures then we will know that our newspaper is not a success and we will dis-continue it.
The papers that me and Georgina looked at were The News Shopper, The Bromley Times, Sevenoaks Chronicle and The Metro. These are all free, local newspapers around the area that we live in so we thought that these would be the perfect choice of newspapers to look at as we are hoping to launch a free, local newspaper in the area so if we look at the target audience for these papers (which are all long running and successful newspapers) then we should be able to launch our newspaper as well. The target audience for these newspapers are the same as the target audience for most local newspapers, middle aged, working class citizens that live in the local area that the newspaper is distributed.
Because we are also launching a free local paper our target audience is going to be the same as the newspapers above but we will also be aiming to capture the attention of the slightly younger reader. We saw a gap in the market and decided that there wasn't a free local paper in the area that was aimed towards older teenagers and younger adults (early 20's) so we decided that we could exploit this and try and write about issues that would interest our target audience.
We will measure the success of our paper by looking at the average circulation of local free newspapers and see if we can match that figure or hopefully beat the average circulation. As the papers we are looking at have been around for a long time they have gained a name for themselves and as our newspaper is new we wont have the same fame as them so it will take some time to get the same figures as them but hopefully by the 6 month mark we will be on par with the local newspapers. If by 6 months we have not come close to matching their figures then we will know that our newspaper is not a success and we will dis-continue it.
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